ACT // Marketing that appeals only to emotions without also clearly stating facts, is propaganda. Selling fear is ethically and morally reprehensible yet Governments, major brands, retail chains and social media influencers are openly embracing it in exchange for your compliance, dollars and likes.

If everything has duality (dark/light), what is the opposite of what we are currently seeing + experiencing? Can this sophisticated psychological attack be reverse engineered? What role can you play in its undoing? What small change can you make today to lessen its power and grip? Does this change involve you fighting what is broken or creating the solution?

Video credit: Dave Cullen at Computing Forever

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